Waterless Beauty is a beauty trend that focuses on products without water. This trend started in South Korea and reached the West in 2015. The concept was that by removing water, more active ingredients would be available for a stronger, more concentrated product.
Have you taken a look at the ingredients in your skin and beauty products lately? Chances are, "aqua," another word for water, is first on the label's list. Depending on the product, it is 60 to 98% water.
The main reason water is so prevalent in beauty formulas is that it is an inexpensive filler. Waterless cosmetics are typically more concentrated and stronger. Think of it this way: the higher the concentration, the less product you need and the longer it lasts. That's a win for your wallet.
Environmental Benefits of Waterless Beauty
Adding water to products can also be harmful to the environment. Adding water as a filler to products reduces the overall effectiveness of the product. The less effective a product is, the more of it you consume. The more product you consume, the more packaging is required, along with more expensive shipping, which then leads to more water pollution.
Waterless beauty products are more sustainable
The beauty industry has a history of over-packaged products with layered plastic and mixed-material packaging that are often difficult or impossible to recycle.
Water is also very heavy to ship around the world in the mail or on trucks. The carbon cost of transporting watered down products is astronomical.
Waterless products are sold in smaller, more compact packages that use significantly fewer materials, reducing the use of plastic. Lighter, smaller packaging reduces shipping weight and space. Shipping waterless formulas takes up less space and therefore less fuel. All of this results in a smaller carbon footprint. In addition, we fill almost all of our cosmetic products in grass paper packaging, with grass paper labels or in jars.
Nature's Very Best skincare products contain no water, only organic, non-GMO, sustainable plant-based ingredients. Our Body Butter has become a fan favorite due to its concentrated oils to nourish and hydrate skin.
Nature's Very Best is committed to being as kind to our planet as we are to our skin. We have recyclable and minimal packaging and offer eco-friendly shipping.
Clean, non-toxic formulas and powerful results, along with growing sustainability demands, suggest waterless beauty will continue to be part of the future of beauty. Nature's Very Best focuses on waterless face and body care products. Concentrated, natural products are better for your skin, your wallet and our planet.